Lumo Health is a UK-based digital health platform that provides personalized mental health support through online therapy and well-being services. They offer tailored Employee Assistance Programs (EAPs) to help businesses support their employees' mental health.
I led the digital strategy revamp for Lumo Health, shifting their focus from B2C to B2B. My work included comprehensive keyword research, content strategy (comprehensive) and creation of their resources section.
We designed a new website following the Donald Miller
StoryBrand framework, and rolling it out to target businesses for their Employee Assistance Programs.
See the resources section
here